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Senior Financial Content Strategist

    • Minneapolis, Minnesota
  • Asset Management
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We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given.

At our heart, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow.

Job Summary

Thrivent Asset Management seeks a Senior Content Strategist for its division-specific marketing team. This role is the highest level of individual contributor and has primary responsibility for content representing Thrivent’s asset management products, investment perspective and approach, and thought leadership and insight on markets and the economy. You will lead content strategy, development, and execution as well as oversee external agency efforts. The Senior Content Strategist brings expertise as a financial or investing writer and editor and works closely with investment professionals and leaders in developing content. You will shape content management processes for integrated content marketing efforts and to ensure optimizations and measurable outcomes meet business objectives.

What you get to do:

  • Serve as the primary editor of articles and other content forms published on the websites and for other content pieces used in marketing efforts.
  • Guide content strategy for integrated marketing and digital programs and uses expertise/experience to contribute to larger marketing initiatives and projects. Includes leading cross- sub-teams and work streams and providing work direction.
  • Develop content and align resources for content development using best practices and data-driven / SEO /KPI measurement and insights for continuous improvement. Enhance content management systems and processes.
  • Works with research and analytics teams to leverage data and analysis in determining opportunities to enhance content, considering advisor/consumer behaviors and engagement results.
  • Bring forward competitive insights, trends, POVs and strategies to improve content marketing effectiveness for client (B2B and retail) acquisition and retention.
  • Guide and coach team on execution of the content portion of marketing plans and digital strategies.
  • Manage vendor partnerships / projects related to content from creative direction through review and implementation.
  • Develop trusted relationships with key internal and external stakeholders to collaborate and influence across the organization.
  • Translate strategic vision to drive flawless tactical execution; provides coaching to help grow organizational content marketing acumen.
  • Content under purview of the role may include but is not limited to market commentary, collateral, presentations, webinars, social media, infographics, white papers, podcasts, and video.

Traits we value:

  • Effective verbal and written communication skills.
  • Project and program leadership and best practices.
  • Ability to work independently.
  • Collaboration and comfortable facilitating meetings and presentations.
  • Curiosity and interest in continuous improvement.

What we want from you:

  • College degree in marketing, communications, journalism, English, business, or related field; masters preferred but not required.
  • 7+ years of content marketing experience.
  • 1 plus years’ experience in asset management or investing industry.
  • Excellent communication skills and customer service mindset.
  • Demonstrated project management and collaboration skills.
  • SEO or web writing skills (preferred).

Additional Information:

  • This position is eligible for relocation.  
  • This position requires you to work on-site in Minneapolis, MN a minimum of two days a week.

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to  or call 800-847-4836 and request Human Resources.


Senior Financial Content Strategist


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