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Sr. Product Manager - CORE CRM

    • Remote (United States)
  • Digital, Data & Technology
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The Sr Product Manager is responsible for the long-term strategy and vision for the CRM CORE Platform defining the future of our core CRM including client and relationship capabilities as well as development of a unified CRM on the Salesforce platform for the organization. Sr. Product Managers collaborate heavily across other products, and with stakeholders to prioritize and sequence work (roadmap) to optimize the CORE CRM capabilities, measuring success against outcomes through KPIs. The Sr Product Manager works closely with product owners within their product group, capability owners and other Product Managers. They play a key role across product stakeholders to actively engage, develop, coach, and influence product team operations and practices.

At Thrivent, we are focused on a digital transformation that will deliver modern, innovative experiences for our clients, financial advisors, and employees. We are investing in data and technology, using DevOps practices, and building an engineering culture of empowered technical experts. Our technologists are involved in work that includes cloud native development, digital architecture and integration, automation, cloud data platforms, artificial intelligence, and machine learning as well as maximizing platforms such as Salesforce, AWS and Microsoft.


  • Responsible for the long-term product roadmap as part of a larger business strategy. Develops a compelling product strategy through analysis of personas, use cases, customer benefits, and solution value propositions 

  • Consistently and iteratively ensures that business strategies are being executed through product roadmaps 

  • Leads team collaboration to manage and prioritize product roadmap and releases across multiple products 

  • Collaborates to resolve conflicts in a constructive manner when they arise 

  • Accountable to ensure that product teams understand the outcomes needed, and that outcomes are tied to a broader goal or objective 

  • Identifies and tracks Key Performance Metrics; accountable to ensure that KPIs are delivering the necessary business value. Facilitates conversations and coaching with product teams and relevant stakeholders to address gaps and necessary improvements to delivering specific KPIs 

  • Ensures outcomes on the roadmap fit within capacity constraints and are prioritized and sequenced in order to maximize value to the customer. Is available to consult on broader roadmap objectives with business and technology partners. Leans into prioritization and tradeoff discussions across stakeholder groups to effectively manage decisions associated with product roadmaps 

  • Engages with customers and users on a regular basis to uncover implicit and explicit needs, and translate to product hypothesis which are tested and refined to deliver solutions 

  • Collaborates across product teams to develop and roll out operational plans. Facilitates conversations across product teams to ensure alignment. Coaches team members on effective product management and agile techniques to help mature the abilities of the entire team 

  • Researches and identifies industry best practices and trends to increase effectiveness 

  • Acquires, maintains and applies advanced knowledge of the business, its products and processes, and an academic understanding of Product Management. Leverages knowledge to coach product teams to operate effectively

  • Models Thrivent’s three leadership accountabilities: Model the Way, Rally the Team and Deliver Outcomes by demonstrating resiliency, working together to make the best decisions, and holding yourself and others accountable. 

  • Supports and/or develops an environment in which Thrivent employees and colleagues are focused on continuous improvement, exceptional employee engagement, and an unwavering commitment to our clients.  Shapes and/or supports a culture that represents the Thrivent purpose, promise and values, ensuring that Thrivent’s trust and reputation remain strong with its clients.  



  • Deep knowledge of Salesforce platform capabilities including industry trends and best practices 

  • Prior Product Manager experience within the Salesforce ecosystem 

  • Bachelor’s degree or equivalent work experience 

  • 10+ years relevant business experience, including in product owner role or similar 

  • Understand fundamentals of iterative development, software development process and procedures 

  • Expertise in the principles of Agile Product Management, stakeholder management, market and user research, technology management, and process design 

  • High level of organization and attention to detail 

  • Passion and understanding of new technology and trends 

  • Excellent communication, collaboration and influence skills among all organizational levels; strong facilitation and executive communications skills 


  • Certified Product Manager or similar certification 

  • Proven success developing business cases, roadmaps, and business unit strategy 

  • Strong ability to effectively manage and resolve conflicting priorities 

  • Expertise in developing and delivering product strategy, articulated in terms of value and outcomes with relevant and compelling metrics and measurements 

  • Expertise with foundational product management tools, techniques and principles across discovery, design, build, release, and measure cycle. Proven success in developing and leading product teams in multiple contexts 

  • Proven experience in leading and influencing cross-functional teams 

  • Demonstrated experience with user interface design and best practices for usability 

  • Success working in large, complex organizational initiatives 

  • Advanced skills in MS Office Suite with particular emphasis on Excel and PowerPoint Experience using Product Management tools for building roadmaps, managing backlogs, gathering customer feedback 

  • Adept at financial management to administer budgets across multiple products and ensure the product meets its requirements for return on investment 

We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given. 

At our heart, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow.

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to  or call 800-847-4836 and request Human Resources.


Sr. Product Manager - CORE CRM


Our DEI Perspective

At Thrivent, we know our organization is strengthened when we have a diverse team that reflects our clients and builds on the diverse perspectives of others.

We believe that humanity thrives when people make the most of all they've been given, which includes our history, heritage, individual and collective experiences. Take a moment to pause with us, reflect on where Thrivent is at in our DEI journey and look forward to the future in anticipation of great things to come.

Read our Diversity, Equity & Inclusion Report

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