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Marketing Analytics Strategist

    • Minneapolis, Minnesota
  • Asset Management
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Description

We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given.

At our heart, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow.

Job Summary

Thrivent Asset Management is looking for a Marketing Analytics Strategist for our Investments Distribution Data & Technology team. You will primarily support the ThriventFunds.com advisor website and secondarily the consumer website, focusing on website and media analysis, in support of growing both sales and advisors. You will use analytic tools, including but not limited to Adobe Analytics, to understand in detail the effectiveness of digital marketing campaigns and targeting efforts and drive both media and site optimization. More specifically, this is a consulting, measurement, analytics and reporting position with responsibility for obtaining, developing, and analyzing data based on statistical techniques to determine facts, prove/disprove hypothesis, develop insights, and make fact-based recommendations on website content optimization and improved marketing spend.

What you get to do:

  • Product owner of Marketing Analytics. Lead the marketing analytics practice by partnering with our digital agency on developing and executing tracking, measurement, insights and optimization strategies.
  • Lead efforts using the Adobe Marketing Cloud, specifically Adobe Analytics, Adobe Target, and Adobe Launch.
  • Develop insights from A/B and multi-variate testing of digital marketing collateral and dynamic site content, as well as develop hypotheses on advisor (and consumer) behavior and preferences.
  • Work collaboratively across product, marketing, and sales teams to define specific hypothesis/questions to track, evaluate and analyze, with focus on supporting the growth of our advisor business.
  • Discover, obtain and prepare data for analysis.
  • Develop test and measurement plans to evaluate effectiveness of marketing initiatives, providing key insights on campaign, media and website performance.
  • Define specific reporting requirements including: key data points, timing, display, and distribution.
  • Evolve measurement and reporting, working collaboratively with internal and external sales and service providers, to provide insight with multi-channel marketing mix modeling, with emphasis on B2B.
  • Use and manage business tools, systems, and infrastructure to secure, normalize and organize data from multiple sources for analysis of site, app, and campaign performance.
  • Monitor and incorporate analytics and measurement standard methodologies.

Traits we value:

  • Deep expertise with Adobe Analytics and experience with other Adobe Marketing Cloud systems and their integrations.
  • Ability to accurately and effectively tell the story told by the data.
  • Ability to utilize technology to develop insights and build reports and/or secure information necessary for decision-making in a manner that is readily consumable by senior leadership.
  • Strong quantitative background in statistics as applied to marketing.
  • Strong attention to detail, excellent organizational, planning and analytical skills.
  • Places high value on accuracy and integrity of work produced.
  • Willingness to try new things and learn new skills, based on divisional needs.
  • Effective verbal and written communication skills, including issue anticipation.
  • Able to work with a sense of urgency on multiple projects at the same time.
  • Ability to work independently and organize and lead projects.
  • Collaboration and influencing skills. Experience facilitating meetings and/or group discussions.

What we want from you:

  • College degree required. Degree in mathematics, business, statistics, marketing or related field is preferred.
  • 5+ years of experience in the digital marketing analytics field or related area.
  • 5+ years of experience using Adobe Analytics including familiarity with system administrator functions and Adobe Analytics solution design concepts.
  • Consultative and interpersonal skills. Ability to constructively assess the goal, determine appropriate measurements and set up a corresponding measurement framework.
  • Experience in using database and data warehouse environments, and statistical methods to analyze data.
  • Proficient with Microsoft Office Suite and other applications or software as required for analysis and reporting.
  • Experience working in an agile development environment.

Additional Information

  • This position requires you to work on-site in Minneapolis, MN a minimum of two days a week (Tuesday/Wednesday).

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to  human.resources@thrivent.com  or call 800-847-4836 and request Human Resources.

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Marketing Analytics Strategist

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Our DEI Perspective

At Thrivent, we know our organization is strengthened when we have a diverse team that reflects our clients and builds on the diverse perspectives of others.

We believe that humanity thrives when people make the most of all they've been given, which includes our history, heritage, individual and collective experiences. Take a moment to pause with us, reflect on where Thrivent is at in our DEI journey and look forward to the future in anticipation of great things to come.

Read our Diversity, Equity & Inclusion Report

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