Description
This is the highest-level individual contributor role within our marketing team—ideal for someone who thrives on leading complex, cross-functional initiatives and influencing marketing strategies that align with corporate goals. Success in this role requires a deep understanding of full-funnel marketing, from brand awareness and demand generation to conversion, retention, and loyalty. If you are a data-driven, creative problem solver with a strong marketing acumen, this role offers the opportunity to make a significant impact.DUTIES & RESPONSIBILITIES:
- Leads large and complex marketing programs/initiatives that drive brand recognition and affinity, retention/engagement, and membership growth. Leverages extensive experience to drive strategic development that aligns with key corporate strategies and goals; manages the work of cross-organizational sub-teams/work streams.
- Works with research and analytics teams to determine business opportunities, model consumer behaviors, gather field insights/feedback and track results. Leverage data and analytics to drive improvements to marketing programs/initiatives that result in greater ROI.
- Develops product/service positioning and content strategy to help drive consistent, client-centric, relevant messaging for campaign campaigns.
- Continuously seeks ways to leverage technology to drive more effective and impactful marketing strategies and tactics and to help drive corporate CRM strategies.
- Develop trusted relationships with key internal/external stakeholders to collaborate and influence across the organization contributing to the development of consumer offers that attract target segments, drive membership growth and increase member loyalty.
- Translates strategic vision to drive flawless tactical execution; providing recommendations tied to Growth & Generosity goals and objectives
- Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results. Gathers field, member and stakeholder feedback to ensure alignment and to optimize effectiveness. Continues to build marketing intelligence through external and internal data sources.
- Uses vertical marketing expertise/experience to contribute to larger marketing initiatives and projects. May be charged with leading cross- sub-teams and work streams and providing work direction in support of larger marketing initiatives. Leverages experience to drive development that aligns with key corporate strategies and initiatives.
- Contributes to the development of marketing strategies that support the organizational Brand and Go-To-Market strategies; responsible for development of actionable tactics that support productivity and new member growth.
- Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of member offers that attract target segments, drive membership growth and increase member loyalty.
- Responsible for managing to program budgets; tracking ROI of programs/initiatives.
- In leading cross-organizational teams, the challenge is often getting everyone on the “same page” and driving to the same result. Through clear communication and articulation of accountabilities, this role can help alleviate some of the challenge.
- May be asked to lead initiatives that change strategic direction frequently. Challenge is to maintain team alignment, have a plan B, stay positive and continue to drive for results.
QUALIFICATIONS & SKILLS:
Required:
- 7-10 years of marketing or related experience.
- College degree in marketing or related field; masters a plus but not required.
- Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media, etc.) and/or project/program management.
- Excellent communication skills and exceptional customer service mindset.
- Demonstrates strong project management and collaboration skills
- Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches.
- 5+ years relevant experience in consumer financial services and with a distributed sales force preferred - in banking, lending, debt solutions, or fintech
- Ability to manage up/down and across a large organization.
Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to human.resources@thrivent.com or call 800-847-4836 and request Human Resources.