Description
This role leads channel and content strategy for advisor-facing communications, ensuring a clear, consistent, and effective experience across all touchpoints. The consultant defines channel roles and governance, establishes intake and prioritization frameworks, and drives alignment through disciplined editorial planning and integrated storytelling. Serving as a senior advisor to Distribution leaders, the role translates enterprise priorities into cohesive communication strategies while advocating for simplicity, clarity, and the overall advisor experience. The position also includes a targeted level of capacity consulting with Distribution leaders to advance enterprise and divisional priorities through thoughtful communication planning and selective tactical execution.DUTIES & RESPONSIBILITIES:
- Serves as lead consultant, strategist and planner on specific enterprise, “run-the-business” and organizational reputation communication initiatives.
- Deeply understands enterprise business objectives and strategies; can effectively offer and execute communications counseling and solutions that help achieve objectives; advocates for the creation of a member-growth culture; seeks opportunities to use communication to support changes in business practices/processes leading to the creation of the desired culture.
- Is responsible for all resources to effectively plan, implement, manage and evaluate initiatives. Plans and implements multi-channel, multi-audience communications strategies, considering the specific needs/interests of the content senders and receivers (e.g., members of the field organization, corporate leaders and staff, chapter and member volunteer leaders, the media, etc.).
- Provides support for content development on enterprise initiatives; writes/edits internal, field, chapter/member leader and media relations communications as necessary. Can create effective communication for distribution in multiple channels, including traditional (print), web-based collaboration and internal/external social media channels.
- Understands and applies best practices from other divisions and work groups (and from outside the organization) to continually improve the effectiveness and efficiency of communications.
- Works with internal and external creative resources to plan and implement key enterprise communication initiatives working both independently and on behalf of key business partners.
- Understands, applies change management disciplines in the creation of communication plans.
- Works in partnership with channel managers to ensure the distribution of timely and relevant communication supporting specific initiatives.
- Support revenue generation in business line
QUALIFICATIONS & SKILLS:
Required:
- Bachelor’s degree in journalism, marketing or related field required (advanced degree desirable)
- Approximately 7 – 10 years of experience in corporate communications, public relations, marketing
- Demonstrated leadership in developing strategic, multi-channel communication programs, plans
- Strong relationship management, interpersonal, influencing and networking skills
- Well-developed writing, editing and communication management skills
- Experience in change leadership and management disciplines/principles
- Experience working with web-based collaboration applications and/or internal/external social media
- Experience working with internal/external communications and creative services vendors
- Proven knowledge of the insurance and/or financial services industry
Preferred:
- Strategic ability – Understands the current state, develops a shared vision and is able to develop and drive strategies to move toward the vision.
- Strong relationship skills and the ability to collaborate effectively across the organization.
- Influencing skills – Through personal example and persuasive communication, influence others to support shared goals and commit to action.
- Strong customer focus – The ability to manage multiple customers needs simultaneously.
- Proven knowledge of the financial services industry.
Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to [email protected] or call 800-847-4836 and request Human Resources.
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